How Farm-to-Table Initiatives Will Drive Farmland Prices Up


3 min readDec 19, 2022
Photo by henry perks on Unsplash

Farm-to-table initiatives, which promote the direct sale of locally produced food to consumers, have gained popularity in recent years as more and more people are looking to support small, local farms and to know where their food is coming from.

This trend is not only benefiting small farmers, but it is also driving demand for nearby farmland.

In this article, we explore how the trend for local consumption will drive the price of European farmland up.

1. What Is Farm-to-Table Initiatives?

The farm-to-table movement is a movement started in the 70s that compelled restaurants to source their food directly from farmers.

The idea was to serve better, fresher food for customers while minding the environmental impact of transport.

It also helped customers to know where their food came from.

Today, farm-to-table initiatives go beyond the restaurant business and also focus on private citizens.

Everyone is encouraged to buy their food where they live.

2. What Are the Advantages of Farm-to-Table Initiatives?

One of the main benefits of farm-to-table initiatives is that they allow consumers to have a direct relationship with the farmers who are producing their food.

This helps to build a sense of community and connection between consumers and producers, and it can also lead to a deeper appreciation for the work that goes into producing food.

In addition to the social and emotional benefits, farm-to-table initiatives can also have a positive economic impact on local communities.

By supporting small, local farms, consumers are helping to keep money in the local economy and to create jobs in their own communities.

This is especially important in rural areas, where farming can be a major source of employment and economic activity.

Another reason is that the food purchased directly from a farmer is often of higher quality than the food purchased in supermarkets.

Supermarkets purchase their food from giant farms that do not participate in initiatives like farm-to-table.

This type of food, massively produced to decrease cost, is also often of lower quality and taste.

3. What Are the Downsides of Farm-to-Table Initiatives?

One potential issue is the potential for higher prices for locally produced food, as it may not be as competitive with mass-produced, imported options.

This can be mitigated, however, by education and marketing efforts to highlight the benefits of locally produced food, such as its fresher taste, higher quality, and positive impact on the local community.

Another challenge is the logistics of distributing locally produced food.

Small farms may not have the infrastructure in place to handle large-scale distribution, which can make it difficult for them to reach a wider market.

This can be addressed through partnerships with local distributors or the creation of farmers’ markets or other local food outlets.

4. How Will Farm-to-Table Initiatives Drive the Price of Farmland?

Locally-grown food is an ongoing trend highlighted by the EU Commission in its agricultural report in 2020.

It’s been driven on several levels.

  • Consumers: consumers are increasingly environmentally-conscious and desire to consume locally-grown products to minimize CO2 emissions due to transport.
  • Companies: companies have been using the locally-grown stamp for marketing purposes.

Since the members of the European Union desire to limit the amount of farmland on their territory while the demand for local products increases, farmers will have to compensate by improving the efficiency of the land which will naturally drive the prices up of the land up; or the price of locally-grown food will increase as a result of farmers’ failure to create more of it, which will drive the value of local farmland up as well.

Since the price of farmland depends on the price of food, on the value of its produce, and on the supply and demand for farmland, an increased demand for locally-produced farmland products will naturally increase the price of the land as well.


For investors in farmland, the growing popularity of farm-to-table initiatives can create opportunities for strong returns.

As demand for locally produced food increases, so too does the demand for nearby farmland. This can lead to higher prices for land and potentially higher returns on investment.




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